No. Courtesy of Sony Pictures Classics.
Screening
No
Dir. Pablo Larrain. 2012, 118 mins. DCP courtesy of Sony Pictures Classics. With Gael Garcia Bernal, Alfredo Castro. In No, Gael Garcia Bernal gives a stunning performance as René Saavedra, an advertising man who comes up with a campaign to defeat Augosto Pinochet in Chile’s 1988 referendum. Saavedra insists on using an entertaining, upbeat promotional approach to sell Chileans democracy after years of a brutal dictatorship. No is a rousing, powerful reenactment of a crucial period in Chile’s history, as well as an exceptionally intelligent film about the prodigious role advertising plays in shaping our political and civic identities.
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